silver strapless dress Zapaka Women Grey Homecoming Beaded Corset Ruched Bodycon Short Cocktail Dress, Champagne / US16W The strapless design effortlessly draws out the sweetheart neckline and a ruched cowl bodice The Rivi Strapless Embellished Silver

Others need to be created with pleating boards and molds

The mother of the bride is mostly in photos with just the couple, just the bride or other family members

Perhaps surprisingly, 70% of people who posted about the dress initially saw it as gold and white, not its true blue and black, according to Roman

Take risks and make a statement with this sparkly prom dress

Monsoon, founded in 1973 and still described by the Sunday Times in 2010 as "the boho chic fashion retailer", saw its pre-tax profits rise dramatically during the recession of the late noughties: from 3.6 million in 2008 to 32.6 million in the year to August 2009