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A New Day Crepe Puff Short Sleeve Dress Spring means florals, florals and more florals
Heres how to choose a dress that fits your destination, season, and the kind of day you want to have
Neetzan Zimmerman, formerly an editor at another viral content machine, Gawker, and widely considered an expert in virality, tweeted that the dress is a "viral singularity." It appears to have started with a Tumblr post of the photo, headlined "what colors are this dress," and spread from there as those who saw white-and-gold engaged in pitched battles with the blue-and-black camp
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