Understanding Audiences Jessica White and facing her future

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Understanding Audiences Jessica White and facing her futureThe history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how practically to investigate media power; places audience research from